Let's turn your content into real value
Welcome to the era of generative AI (genAI)—a shift where “content” takes the spotlight. Just like data science revolutionized how we work with numbers, content science is the next step, helping businesses transform unstructured data into practical knowledge, streamlined processes, and lasting value.
Reflecting on Content Science Conference 24
With inspiring talks from experts like Peter Hinssen (Nexxworks), Karsten Gielis (KBC), Jan Lemmens, and Tom Laureys, attendees gained actionable insights and fresh perspectives on the tools and strategies driving the future of content and AI.
A big thank you to everyone who joined us for this incredible afternoon of learning, networking, and exploring the evolving world of content science. Together, we've taken a step forward in shaping the future of content. See you next time!
From stuck in POC to real transformation:
the power of Content Science
To introduce content science in your organization, we focus on three key areas:
Discover value in AI innovation
As the first step in discovering value, we use our AI Exploration Canvas to uncover opportunities across key departments like Sales, HR, Marketing, Operations, and Legal. By mapping business needs to AI capabilities—such as classification, retrieval, creation, summarization, automation, and compliance—we build a strong foundation for unlocking generative AI’s potential.
Prepare Content for impactful AI
To harness the power of AI, your content must be ready. Content preparation includes dispersion (organizing and sharing), quality (ensuring governance and accuracy), and security (protecting sensitive information). Transforming unstructured content into clear, consistent, and integrated formats is also key. Beyond technology, processes and organizational needs are addressed to build a strong foundation for impactful AI solutions.
Maximize Potential with lasting habits
“People are incredible creatures of habit”. Unlocking potential starts with understanding that change takes time. It’s not just about new tools or quick fixes—it’s about the value they bring and how they reshape habits. Real transformation means asking the right questions, managing expectations, and knowing that experimenting isn’t the same as production. Measure progress, adapt continuously, and build sustainable habits for lasting results.
Questions we usually get
How do I know if my organization needs Content Science?
Many organizations face challenges managing content effectively, from disorganized data and inefficient workflows to security risks and outdated information. Preparing content for AI introduces further complexity, especially when data quality and structure are lacking. Often, these challenges are compounded by fragmented tools and systems that fail to support seamless content management and collaboration.
Key pain points
- Disorganized and hard-to-access content.
- Fragmented (legacy) tools and systems creating inefficiencies.
- Time wasted on inefficient workflows.
- Outdated or inconsistent content quality.
- Security risks and compliance issues.
- Siloed teams and misaligned processes.
How do your solutions help organizations get ready for AI?
We combine expert knowledge with powerful software tools to organize and clean up your content, making it accurate, secure, and easy to use. Our expertise is both technological—working with platforms from multiple vendors like Microsoft, OpenText, IBM, SER, and Adobe—and organizational, with business analysts who optimize processes and the content lifecycle. In the domain of Customer Experience (CX), we help organizations transform unstructured webpages into structured, usable content. This approach ensures your content is AI-ready and seamlessly integrated across your organization.
How many years of experience does your team have in Content Science and related fields?
Our team at Amexio Group brings over 20 years of expertise across multiple domains, including ECM (Enterprise Content Management), CXM (Customer Experience Management), CCM (Customer Communication Management), and SCM (Structured Content Management). Over the years, we’ve developed deep knowledge of all forms of content and extensive experience in content migrations. This expertise uniquely positions us to prepare content for the new era of generative AI, ensuring it is optimized, structured, and ready for advanced AI-driven solutions.
What industries or departments benefit most from Content Science?
Content Science benefits industries and departments that rely heavily on managing, organizing, and utilizing large volumes of content. Key beneficiaries include sectors like finance, healthcare, manufacturing, retail, and government, where compliance, accuracy, and efficiency are critical. Departments such as Sales, HR, Marketing, Operations, and Legal can leverage Content Science to improve workflows, enhance customer experiences, ensure content quality, and prepare content for AI-driven solutions. By addressing both technological and organizational needs, Content Science delivers value across diverse industries and functions.
Why work with us?
Our approach starts with discovering value, identifying opportunities through tailored AI solutions and strategic analysis to unlock the potential within your organization. We then move to preparing content, focusing on organizing, securing, and ensuring its quality to make it AI-ready. Finally, we focus on maximizing potential, aligning systems, processes, and people to create seamless integration and enable long-term transformation.
By working with you to plan for the future, we make sure your content systems deliver real, AI-powered results.
AI is fundamentally transforming how we leverage content—it’s not about what AI can do, but what AI can do for you.
Keep in mind: content is the food for AI. When AI eats junk, it’s not going to perform. Let us help you bring content science to your organization and unlock AI’s potential.